diff --git a/packages/websites/landing/.envrc b/packages/websites/landing/.envrc
index dbcfe1b..5d84e98 100644
--- a/packages/websites/landing/.envrc
+++ b/packages/websites/landing/.envrc
@@ -1 +1,2 @@
 source ../../build-support/activate-shell
+nix_direnv_watch_file project.nix
diff --git a/packages/websites/landing/.gitignore b/packages/websites/landing/.gitignore
new file mode 100644
index 0000000..9d67c17
--- /dev/null
+++ b/packages/websites/landing/.gitignore
@@ -0,0 +1,12 @@
+# hugo generated files
+public/
+resources/_gen/
+assets/jsconfig.json
+.hugo_build.lock
+hugo_stats.json
+
+# nix config only
+/config.toml
+/config.yaml
+/config.yml
+/config.json
diff --git a/packages/websites/landing/archetypes/default.md b/packages/websites/landing/archetypes/default.md
new file mode 100644
index 0000000..00e77bd
--- /dev/null
+++ b/packages/websites/landing/archetypes/default.md
@@ -0,0 +1,6 @@
+---
+title: "{{ replace .Name "-" " " | title }}"
+date: {{ .Date }}
+draft: true
+---
+
diff --git a/packages/websites/landing/project.nix b/packages/websites/landing/project.nix
index 8fad7bf..a706c93 100644
--- a/packages/websites/landing/project.nix
+++ b/packages/websites/landing/project.nix
@@ -1,9 +1,26 @@
-{ pkgs, ... }:
+{ lib, pkgs, self', ... }:
+let
+  theme = self'.packages.gohugo-theme-ananke;
+  themeName = "ananke";
 
+  themesDir = "${theme}/share/hugo/themes";
+
+  configFile = pkgs.writeText "hugo-config.json" (builtins.toJSON {
+    title = "Private Void | Zero-maintenance perfection";
+    baseURL = "https://www.privatevoid.net/";
+    languageCode = "en-us";
+    theme = themeName;
+    inherit themesDir;
+  });
+  hugoArgs = [
+    "--config" configFile
+  ];
+in
 {
   projectShells.landing = {
-    tools = with pkgs; [
-      hugo
-    ];
+    commands.hugo = {
+      help = pkgs.hugo.meta.description;
+      command = "exec ${pkgs.hugo}/bin/hugo ${lib.concatStringsSep " " hugoArgs} \"$@\"";
+    };
   };
 }